Dementia signage


Since December 2022 we have been working closing with Global shipping and marine insurer, The North of England P&I Association Ltd. 

At midday on Monday 20th February, the marine insurance specialists merged with Standard Club to become NorthStandard with their Headquarters building situated on Newcastle Quayside. The merger creates one of the world’s largest providers of mutual maritime cover and employs more than 700 people.

We were asked to remove all old signage and replace with the new NorthStandard brand. This involved close liaison with the marketing and facilities teams in Newcastle and there were a number of challenges to overcome including – working with the new brand across various substrates and troubling forecasts of high winds around the weekend we were due to fit new external signs, ready for the Monday launch. 

“The signage all looks brilliant and everyone is really pleased with how it turned out”

Sally Bettinson, Senior Executive, Marketing & Communications Team