Picto Signs is a specialist wayfinding and signage company

“I set up the company because I wanted to be involved from start to finish, to specify and oversee projects and see each idea through to completion and realisation.”

Sarah Phillips
Picto Signs Ltd

What our client said:

“Sarah is a highly skilled articulate professional who pays great attention to detail. She will only undertake a commission if she is able to complete it to her satisfaction. No corner cutting will be considered. I would highly recommend PICTO, led by Sarah to anyone.”

Paul Henderson
Principal Consultant
Blake Newport Associates

What our client said:

“Picto provided all the signage for Darlington Schools PFI. It was a very challenging project for all involved. Their creativity, knowledge and experience, along with her professionalism, was paramount to the final stunning scheme, I would not hesitate to recommend Picto.”

Chris Joy
Consteel Technical Services Ltd

Get in touch


Ready to talk about your project?
Get in touch on info@pictosign.co.uk and we’ll arrange a time to call you back.

Picto Signs is a design-led wayfinding and signage company, working across six sectors in the UK – education, healthcare, culture, living spaces, workplace, and community and sports facilities.

We develop each wayfinding scheme from the initial briefing stage, through to its manufacture, installation and final onsite checks. Our work helps people to understand and navigate their way through the spaces and places they visit.

Who we work for

We work across the UK with architects, interior designers, project managers, contractors, and developers. We also work directly with clients and decision-makers who have the responsibility to run and operate buildings.

“The interpretation panels that Picto have produced for us are stylish and innovative. We know from visitor research that the design, to guide people through four centuries of style in our new gallery, has been successful.”

Jane Whittaker | Head of Collections, The Bowes Museum,
County Durham

About Sarah Phillips, Director

Sarah Phillips has specialised in signage and wayfinding since graduating with a degree in Design for Industry from Newcastle Polytechnic – now Northumbria University – in 1989.

Sarah set up Picto Sign Solutions Ltd in 2002 and bases her wayfinding expertise on a sound knowledge of manufacturing, and on her hands-on involvement with the design and project management of signing schemes across the UK.

Her focus is always on making it easy for the people who use a space to find their way around. Her particular interest is in inclusive signage. And her most recent focus is on the developments surrounding signage for people living with dementia.

Follow Sarah

You can follow Sarah’s day-to-day work on her Instagram diary, @sarahs_notebook, her blog, www.sarahsnotebook.co.uk, and on Twitter at @sarahs_notebook.

Professional memberships

Sarah is a member of the Society for Experiential Graphic Design (SEGD) and the Sign Design Society (SDS).

How can we help you?

Do you have a signage or wayfinding project you’d like to talk about?

When planning your project, it’s worth noting that the earlier you’re able to bring us on board, the more options we’ll be able to consider for you.

We’ll also be able to help you establish a realistic budget that meets your brief.

Call or email us today.