Hotel La Tour
In 2012 the £24 million 4-star boutique Hotel La Tour opened in the prime location of City Park Gate in Birmingham. Within walking distance of New Street Station, the 8-storey hotel features classic modern interior design, a cocktail bar, restaurants and conferencing facilities.
Client: Hotel La Tour
Fit out: Dragonfly Contracts
The project timeline:
Picto appointed to provide wayfinding and signage
Hotel opens to the public
The use of upper and lower case letters at the recommended sizes, clear language and colour contrast saw us following DDA guidelines at Hotel La Tour.
What Sarah said:
“The design development at the very start of this project allowed us to integrate a number of diverse sub-brands within the hotel’s wayfinding and signage.”
Sarah Phillips | Picto
Hotel La Tour
Picto was invited to design and develop a brand-aware and sophisticated sign package to complement the contemporary interior design of Hotel La Tour. Our turnkey solution incorporated interior and exterior branding, wayfinding and general signage and display systems.
A refined and elegant turnkey solution
The client wanted a refined and stylish signage system, which would sit within the elegant design aesthetic of the new hotel, whilst also being durable and easy to clean.
Our first step was to establish what signage would be needed in order for the hotel to run smoothly. We developed a family of sign types and established their locations within the building, ensuring that directional signs would provide guests with clear orientation to floors and bedrooms and to and from the dining areas and bars.
Visual aesthetics and superior finishes
In specifying a suitably refined solution to give a superior finish, we specified materials including glass, polished stainless steel and painted and printed aluminium.
To add to the hotel’s visual aesthetic, we designed etched glass window manifestations, glass poster frames and menu boards using tensioned fabric, ensuring that DDA guidelines for signage were followed and that information about promotions and menu changes could be reflected with ease.
Back of house we kept it very simple and used a Foamex-based system.
External signage to build brand reputation
Externally, directions were needed to the hotel entrance, which is situated towards the end of a pedestrianised street, so that guests could find their way in with ease.
The Hotel La Tour brand also includes sub brands for their restaurant, bar, café and conference suite. The signage for these sub brands was applied directly to the building’s structure in etched glass vinyl, giving an elegant finish.